About Austin Electric
Austin Electric is a forward-thinking record label and music promotion agency based in the heart of Austin, Texas. Embodying the spirit of independence, diversity, originality, and genre-defiance, Austin Electric is committed to amplifying the city’s vibrant electronic music scene. With a focus on nurturing local electronic artists, the company offers comprehensive label services, cutting-edge promotion, and a sustainable pathway from the underground to the mainstream.
Industry Focus
Situated at the crossroads of Music Production, Distribution, and Promotion, Austin Electric specializes in:
- Launching and developing electronic music artists
- Distributing music through all major and independent channels
- Curating and promoting live events, club nights, and festivals
- Creating digital, social, and grassroots marketing strategies
What Makes Us Unique
- Independent Vision: As an independent label, Austin Electric champions creative freedom and authentic sound. Our commitment is to the artist’s vision, not passing trends.
- Diversity and Inclusion: Our roster reflects the multicultural and genre-spanning energy of Austin. We actively seek and support artists from all backgrounds and identities, fostering a community where everyone has a voice.
- Originality at the Core: We celebrate and encourage experimentation, innovation, and the breaking of musical boundaries. Our releases span genres—from house and techno to experimental electronica and beyond.
- Genre-Defying Attitude: Austin Electric is a home for artists who push limits. We welcome cross-genre collaborations and hybrid sounds, challenging both artists and audiences to explore new sonic landscapes.
Our Services
- Artist Development: Personalized career guidance, branding, and image consulting for each artist.
- Production Support: Access to state-of-the-art studios, sound engineers, and producers specializing in electronic music.
- Distribution: Global digital distribution through streaming platforms, direct-to-fan sales, and vinyl releases for audiophiles and collectors.
- Promotion and Marketing: Strategic campaigns leveraging social media, influencer partnerships, and fan engagement. We also collaborate with local radio, blogs, and national press.
- Event Curation: Organization and promotion of artist showcases, electronic music nights, pop-up performances, and festival slots, connecting talent with new audiences.
- Music Video and Visual Art: In-house support for music video production and visual branding, bringing each artist’s aesthetic to life.